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Face booku1/2/2023 ![]() women (77%) use the platform, compared with 61% of men. By comparison, 59% of both Snapchat and Instagram users say they visit these platforms at least daily, as do 54% of YouTube users and 46% of Twitter users.įacebook is broadly popular among all demographic groups, though some adults are more likely to use it than others. adults who use Facebook, seven-in-ten say they visit the site daily, including around half (49%) who do so several times a day. Facebook owns Instagram and WhatsApp.Īmong U.S. A quarter of adults or fewer use Snapchat, Twitter, WhatsApp, TikTok, Reddit and Nextdoor. Four-in-ten adults report using Instagram, while around three-in-ten use Pinterest (31%) and LinkedIn (28%). What's next: As Meta shifts its focus to short-form video, other investments in projects such as audio are being sunsetted.With the exception of YouTube – the video-sharing site used by 81% of adults – no other major online platform comes close to Facebook in terms of usage.
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